I have been fighting for our kids for the last nineteen years. Not just in Redondo Beach but also in Sacramento and Washington DC. Now I want to keep fighting not only for their future but for the quality of life all the residents of Redondo Beach cherish.

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Dear Neighbor

After years of serving our community in leadership roles, I am asking for your support to represent you on the Redondo Beach City Council. I promise to serve with civility, honesty, and transparency, ensuring your voice is heard and our city moves forward together. As a 38-year Redondo Beach resident, business owner, and dedicated public servant, I have spent over two decades working to improve our city. My business has been based in Riviera Village since 1999, and I’m proud to call District 1 my home. I have a proven history of leadership and problem-solving:
  • Led transformative projects as President of the RBUSD Board of Education (twice) and Clerk/President of the SoCal ROC Board, driving collaborative solutions and achieving measurable results.
  • Revitalized community spaces, partnering with The Friendship Foundation to turn the vacant Franklin School into a vital resource for students and residents.
  • Delivered fiscal responsibility by balancing RBUSD budgets, building reserve accounts, and converting surplus properties like Knob Hill into assets generating $600K annually for the district.
  • Secured critical funding as Chair of the SoCal ROC Budget Committee, uniting six school districts to save the facility after state funding was eliminated.
  • Contributed to city planning as an active member of the General Plan Advisory Committee, Enhanced Infrastructure Financing Authority, and Green Task Force to promote long-term sustainability.
Now, I want to bring that same leadership to tackle the challenges and opportunities facing Redondo Beach today:
  • Improving Infrastructure: Repair roads, modernize utilities, and enhance open spaces to ensure our city is safe, functional, and beautiful.
  • Sustainable Growth: Support responsible development, affordable housing, and smart planning that preserve Redondo Beach’s character while encouraging economic vitality.
  • Traffic and Mobility: Reduce congestion, improve parking, and make streets safer for cars, bicycles, and pedestrians.
  • Environmental Stewardship: Expand our tree canopy, increase green spaces, and protect our coastline for future generations.
  • Transparent Communication: Hold regular office hours, answer every call, email, and message, and ensure residents are involved in city decisions.
Redondo Beach is a city we all love, and I am committed to keeping it that way. I will advocate for community-focused policies and ensure your tax dollars are spent responsibly. Together, we can build a stronger, more sustainable future for District 1 and all of Redondo Beach. I look forward to earning your vote and working together to move our city forward.

Brad Waller

Hi! I'm Brad, nice to meet you

I am a 38-year resident of Redondo Beach District 1, a public servant, small business owner, volunteer, and family man.

My passion for public service culminated when I was first elected to the Redondo Beach Unified School District Board of Education in 2013 (re-elected in 2017), and twice elected President of the Board. We have balanced the budget every year – restoring cuts, and preserving jobs while increasing reserves. I oversaw the implementation of solar power, Chromebooks, and infrastructure improvements that have saved money and improved the learning environment. I served on several committees, including the district science leadership committee, and I presented at the California School Board Association Annual Educational Conference on Next Generation Science Standards Vision and Implementation: Best Practices in 2018.

I also served four years on the governing board of the Southern California Regional Occupational Center, including one term as President of the Board. I presided over the budget sub-committee that was charged with creating a sustainable funding model for the school. During my time there I led the charge to save SoCal ROC and chaired the committee of superintendents, business officers, and school board members that created its new funding model.

I am the COO of EPage, Inc. which has been based in Redondo Beach since 1994, and with our offices in the Riviera Village since 1999. EPage was originally a “dot com” e-commerce business, but over the years we have moved to other business models, such as an online ad network serving hundreds of millions of ads per day. Currently, EPage develops mobile apps for clients around the globe.

I started my career in the Aerospace industry doing things I still can't talk about, working in advanced Infrared technology, project management, and marketing. I worked with companies such as Hughes Aircraft, Lockheed-Martin, Raytheon, and TRW, as well as the National Reconnaissance Office, the US Air Force, and other government agencies. I am one of the pioneers in online affiliate programs, creating a program in 1996 (predating Amazon by over three months), and I am now a recognized expert and regular speaker at industry events.

I have served as the Vice President for Membership and the Vice President of Communications at the Thirty-Third District PTA. I also have served as the Vice President for Communications, Parliamentarian, and Vice President for Education for the California State PTA where I was instrumental in their website redesign project, Social Media growth, and implementation of an Electronic Membership and payments system which has seen increases of electronic members every year since it was introduced.

I live in District 1 with my wife and dog in the same house we purchased after we were married. Our daughter, a graduate of Redondo Union High School, lives in Colorado with her dog and two cats. You may be more familiar with my cars. I regularly drive my bright yellow 1967 Chevelle and also enjoy taking my black 1966 Corvette convertible out for drives when the weather is nice - which is pretty often in our beautiful beach city.

Pertinent Experience

  • Elected Positions
    • RBUSD Board of Education, President (twice)
    • SoCal ROC Board of Education, Clerk and President
  • City of Redondo Beach
    • General Plan Advisory Committee
    • Enhanced Infrastructure Financing Authority
    • South Bay Aerospace Alliance
    • Los Angeles County Disaster Management Area G
    • Green Task Force
    • Citizens Police Academy
  •  Business
    • EPage, Inc. - Co-owner, based in Redondo Beach
    • Riviera Village Association BID - Board member
    • Performance Marketing Association - Founding Board of Director, Treasurer
    • South Bay Workforce Investment Board Digital Media & Information Technology Committee - Chairman
    • Leadership Redondo
  • Awards and Honors
    • Civic Awards, City of Redondo Beach
    • Certificate of Recognition, CA 26thSenate District
    • Certificate of Recognition, CA 66th Assembly District
    • Mayor's Commendation, Redondo Beach Mayor Bill Brand
    • Mayor's Commendation, Redondo Beach Mayor Michael Gin
    • Award of Appreciation, RBUSD
    • Certificate of Appreciation, BCHD
    • Honorary Service Award, Redondo Beach Council of PTAs
    • Honorary Service Award, Alta Vista PTA
    • Very Special Person Award, Redondo Beach Council of PTAs
    • Certificate of Appreciation, RBUSD
    • Certificate of Recognition, CA 66th Assembly District
    • Certificate of Appreciation, RBUSD
    • Certificate of Excellence, City of Los Angeles
  •  Volunteering
    • Local
      • Keep the Esplanade Beautiful - Vice President
      • Palos Verdes/South Bay Audubon Society - webmaster
      • North Redondo Beach Business Association - webmaster
    • National PTA
      • Diversity, Inclusion, and Outreach Committee
    • California State PTA
      • Vice President for Education
      • Vice President for Communications
      • Parliamentarian
      • Board of Manager
    • 33rd District PTA
      • Vice President of Membership
      • Vice President of Communications
      • Trainer / Consultant
    • Redondo Beach Council PTA
      • Treasurer
      • Vice President of Membership
      • Vice President of Convention
      • Parliamentarian
    • Alta Vista Elementary, Parras Middle School PTA / PTSA
      • Treasurer
      • Auditor
      • Parliamentarian
  •  Education
    • Bachelor of Science in Physics, Massachusetts Institute of Technology
View my full resume on LinkedIn

For Member of the City Council for District 1

BRAD WALLER
Occupation: Redondo Beach Business Owner

Redondo Beach thrives when collaboration, civility, and innovation work toward a common goal. I am running for City Council to ensure our community flourishes while addressing challenges with resident-focused solutions.

As a 38-year resident, 36-year homeowner, and Redondo Beach business owner, I have dedicated decades to improving Redondo Beach.

I have served on the General Plan Advisory Committee, the Green Task Force, Redondo Beach School Board, SoCal Regional Occupational Center Board, and all levels of the PTA from local through national.

These varied experiences prepared me for the responsibilities of City Council. I have a plan for a solutions-driven approach to governance:

  • Ensure Safe Neighborhoods by protecting our best-in-class police and fire departments;
  • Improve City Services by supporting local businesses and attracting new investment to bolster city revenue;
  • Prioritize Your Quality of Life by improving infrastructure, parks, community spaces, and our parkway tree canopy; and
  • Conduct City Business with transparency, civility, and respect for every stakeholder.

We can preserve the charm of Redondo Beach while enjoying a sustainable, vibrant future. I humbly ask for your vote to build a better tomorrow for us all.

Brad Waller
213-784-2611
brad@bradwaller.com